After doing research I do agree that the package labeling and advertisements have caused people in America to decrease smoking, which does hurt the business. I do not think it is the only reason why the tabacco industry is losing money. In countries like South America, America and New Zeal have raised the prices of cigarettes. By increasing the cigarette price by 10% consumption will decrease in high income countries by 4% and in middle to low income countries by 8%. Another effective technique is to lower consumption is enforcing ban s on smoking advertisement, promotion and sponsorship. By prohibiting smoking consumption can go down by 16%. This forces me to believe that health is not the only factor.The government will continue to tax and prohibit cigarettes, which means that tabacco producing companies will continue to suffer and fall further into debt.